Brand
Fromenance, said and written correctly
Fromenance is a communication provenance platform, and this page is the one reference for its name, mark, colors, type, and voice. Everything here is downloadable and stable; if you are quoting us, linking to us, or printing the name on a slide, use what is on this page.
The name
Fromenance is pronounced FROM-uh-nence: FROM as in "who is this from", then the ending of "provenance". IPA: /ˈfrʌm.ə.nəns/. The stress is on the first syllable and the last two are unstressed, exactly as in "provenance".
The word is a portmanteau of FROM and PROVENANCE. Provenance is the documented origin of a thing; Fromenance is the provenance of who a communication is from. The name says what the product does: it answers the question "did this really come from you?" with a record rather than a guess.
- Spelled
- Fromenance. One word, capital F, nothing else capitalised.
- Said
- FROM-uh-nence
- IPA
- /ˈfrʌm.ə.nəns/
- Category
- communication provenance (lower case, two words)
- Never
- FromEnance, FROMENANCE in running text, Fromenance.com as the name, "the Fromenance"
The mark and the wordmark
The mark is a rounded square with a small accent square inside it, the same accent square that marks the current tenant in the app shell. The wordmark is the mark followed by the name set in the site typeface at weight 600.
Downloads
- fromenance-mark-on-dark.svg Mark for dark backgrounds
- fromenance-mark-on-light.svg Mark for light backgrounds
- fromenance-mark-solid.svg Solid mark for photography and unknown backgrounds
- fromenance-wordmark-on-dark.svg Wordmark for dark backgrounds
- fromenance-wordmark-on-light.svg Wordmark for light backgrounds
- colors.json Color tokens for both themes
All files are SVG or JSON. No PNG is provided; render from the SVG at the size you need.
Logo usage
Clear space
Keep one mark height of clear space on every side of the mark or the wordmark. Nothing else, including text, other logos, or a page edge, enters that space.
Minimum size
Mark: 24 px. Wordmark: 96 px wide. Below that, use the mark alone or write the name in text.
96 pxBackgrounds
Use the on-dark variant on dark backgrounds and the on-light variant on light ones. On photography, illustrations, or any background you do not control, use the solid mark.
What not to do
- Do not recolor the mark or wordmark beyond the two variants and the solid mark.
- Do not stretch, rotate, skew, or crop either asset.
- Do not add shadows, gradients, outlines, glows, or any other effect.
- Do not rewrite or retype the wordmark, and do not set the name in another typeface as a substitute.
- Never pair the mark with a padlock, shield, or checkmark icon; Fromenance is provenance, not a security seal.
- Never place the mark or wordmark inside a customer's email footer as if it were a seal of approval. The footer uses the customer's own name and address, and "verify with Fromenance" is the only permitted mention.
Color
Two palettes, one accent, and three reserved colors. Green, amber, and red belong to the verdicts Verified, Not verified, and Known fraud and are never used decoratively, in charts, or for status of any other kind.
| Swatch | Token | Hex | Use |
|---|---|---|---|
| --bg | #0b0c0f | Page background | |
| --fg | #e8e8ea | Text | |
| --muted | #9a9aa3 | Secondary text | |
| --line | #24252b | Borders and rules | |
| --card | #121317 | Raised surfaces | |
| --accent | #4f8cff | Links, buttons, the mark's square | |
| --verified | #34c27a | Verified only | |
| --not-verified | #e0a92b | Not verified only | |
| --known-fraud | #e5484d | Known fraud only (border and tint) | |
| --known-fraud-fg | #f26b70 | Known fraud text on the tinted badge |
| Swatch | Token | Hex | Use |
|---|---|---|---|
| --bg | #ffffff | Page background | |
| --fg | #0b0c0f | Text | |
| --muted | #5c5c66 | Secondary text | |
| --line | #e3e3e8 | Borders and rules | |
| --card | #f4f4f6 | Raised surfaces | |
| --accent | #1d5fd6 | Links, buttons, the mark's square | |
| --verified | #116b36 | Verified only | |
| --not-verified | #7a4f00 | Not verified only | |
| --known-fraud | #b3161c | Known fraud only (border and tint) | |
| --known-fraud-fg | #b3161c | Known fraud text on the tinted badge |
Typography
Typeface
Inter when available, otherwise the system stack: ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif. Inter loads without blocking rendering, so the system face is what you see for the first few hundred milliseconds and that is fine.
Weights: 400 for body, 500 for labels and buttons, 600 for headings and the wordmark. No other weights. Code, tokens, and verify codes are set in the system monospace stack.
Make every customer communication verifiable.
Medium 500 for labels and buttons
Regular 400 for body copy, at 15 to 16 px with a 1.6 line height.
KX73-PQ9G · sk_pub_demo_jtmerlin · --accent
Voice and words
Voice
- Direct, technical, specific. Written for fraud and security professionals.
- Headlines say what the product does, not how it feels. Every claim is one the product makes in its tests.
- No exclamation marks. No em dashes. No marketing filler: if a word could appear in any vendor's deck, cut it.
- Short sentences, concrete nouns, numbers where we have them.
Words
- Fromenance is always one word with a capital F. Never "FromEnance", never "Fromenance.com" as the name.
- The category is "communication provenance". Not anti-phishing, not email security.
- The verdict words are exactly Verified, Not verified, and Known fraud, in that capitalisation.
- A verdict never says a message is harmless. The word for that is not in our vocabulary and does not appear in any reply, page, or slide.
- Authoritative Mode, verify code, recipient hash, content fingerprint, replay: as defined on the glossary.
How to refer to Fromenance in customer facing copy
Permitted phrases
- Verified with Fromenance
- Powered by Fromenance
- verify with Fromenance
Text only, in the customer's own typeface. No mark, no wordmark, no icon.
The footer line format
The footer in a registered message belongs to the institution. It uses the institution's name and addresses, carries the verify code twice, and may end with the permitted mention:
Not sure this email is from JT Merlin Bank? Forward it to verify@jtmerlin.com or enter code KX73-PQ9G at jtmerlin.com/verify. Reference: KX73-PQ9G Verify with Fromenance.
The last line is optional. Nothing else about Fromenance appears in the footer, and the mark never does.
Press kit
- Mark for dark backgroundsfromenance-mark-on-dark.svg
- Mark for light backgroundsfromenance-mark-on-light.svg
- Solid mark for photography and unknown backgroundsfromenance-mark-solid.svg
- Wordmark for dark backgroundsfromenance-wordmark-on-dark.svg
- Wordmark for light backgroundsfromenance-wordmark-on-light.svg
- Color tokens for both themescolors.json
Everything above plus this page: https://fromenance.com/brand (the color table and the usage rules).
Boilerplate: Fromenance is a communication provenance platform for banks, credit unions, insurers, and utilities. Institutions register every outbound communication at send time; a customer who forwards a suspicious message to the institution's verify address gets Verified, Not verified, or Known fraud in seconds, and every failed verification becomes threat intelligence.
Fromenance is a trademark of Many Software Enterprises LLC.