Fromenance for insurance carriers

Claims, billing, and policy messages your policyholders can check in seconds

Fromenance gives insurance carriers communication provenance: register claims, billing, and policy communications as you send them, and a policyholder who forwards a suspicious one to verify@yourcarrier.com hears back in seconds with Verified, Not verified, or Known fraud. Adapters for Salesforce Marketing Cloud and Braze cover the enterprise sending stack, and every lure forwarded lands with your SIU as an indicator.

  • Verified

    "Verified: this message matches a communication we registered and sent to you on September 24, 2026 at 10:42 AM UTC."

  • Not verified

    "Not verified: no registered communication matches this message. That does not by itself mean it is fraudulent, but treat it with caution."

  • Known fraud

    "Known fraud: this message matches an impersonation attempt our fraud team has confirmed. Do not interact with it."

The week your team is having

What lands in your customers' inboxes

These are the lures fraud teams at insurance carriers tell us about, and what happens to each one once a customer can simply ask.

Where to start

Register these streams first

Coverage is the whole game. Start with the messages your customers already squint at, because those are the ones they will forward.

  1. 01

    Claims communications

    Claim received, adjuster assigned, payout issued. Highest fraud value and highest scrutiny. Register from the claims platform with one call at send time, or from SFMC through the reserve flow.

  2. 02

    Billing and premium notices

    Payment due, payment received, autopay changes. Template driven, high volume, and the most imitated around renewal.

  3. 03

    Policy changes and renewals

    Endorsements, renewals, cancellation warnings. Register through the ESP adapter; Salesforce Marketing Cloud and Braze work with a pre-send reserve call.

  4. 04

    Documents and statements

    Batch runs from the document vendor: the batch endpoint, or a journal BCC on the vendor's sending system.

What changes

Numbers you can take upstairs

We capture every one of these inside the product, so the pilot report is an export, not a spreadsheet you build on a Friday.

Examiners

What to tell your examiner

Carriers answer to state insurance regulators and, for many lines, to data security rules modeled on the NAIC Insurance Data Security Model Law. Fromenance gives you a documented, policyholder facing fraud control: immutable verdicts, an audited analyst trail, configurable retention, US data residency, and a DPA with a subprocessor list. We provide the evidence; your compliance team maps it to each state's requirements.

Pilot

What the pilot feels like

60 to 90 days on one stream. We help with the SFMC or Braze reserve flow, which is the part that takes an afternoon.

  1. Step 1: Week 0

    We sign the contract and the DPA and create your tenant. You publish one TXT record and one redirect rule. The wizard sends itself a test message and tells you when the rule is right.

  2. Step 2: Week 1

    You register one stream and paste the footer into that template. Replies go out from your own domain. The first customers usually ask that week.

  3. Step 3: Weeks 2 to 12

    It runs. We sit with your fraud lead for 30 minutes a week over Submissions and Indicators, and you get a report at day 30, 60, and 90.

FAQ

Questions we get on the first call

We send from Salesforce Marketing Cloud. Does that work?
Yes. SFMC cannot hand us the rendered body, so a pre-send SSJS call reserves a verify code, an AMPscript merge field places it in the footer, and the send event completes the registration. Matching then leans on the code plus the recipient. Braze works the same way through connected content and a Liquid attribute.
Which stream should a carrier pilot first?
Claims communications or billing notices. Policyholders scrutinize both, attackers imitate both, and both are template driven enough to register from the ESP or the claims platform without a large project.
How does this relate to state insurance regulators?
Regulators increasingly ask about customer facing fraud controls and incident response. Fromenance gives you a documented control with an audit trail, retention you configure, and a data protection addendum. It is evidence for your program; your compliance team maps it to each state's requirements.
What does the policyholder see?
A reply from your reply identity in your branding with the locked verdict and a next step, or the same template rendered on yourcarrier.com/verify. Our name is nowhere on it.
What do you store about a policyholder?
On a registration: a one way hash of their address and a fingerprint of the text, never the address or the body. On a submission: the forwarded message encrypted for your retention window, and the submitter's address encrypted and purged 30 days after the reply.

Start with one stream and a 60 to 90 day pilot.

Pick your fraud alerts or your transaction alerts, the messages your customers already squint at. At the end you get a written report: how many people asked, what they were told, which campaigns turned up, and what your existing feeds missed.