Fromenance for insurance carriers
Claims, billing, and policy messages your policyholders can check in seconds
Fromenance gives insurance carriers communication provenance: register claims, billing, and policy communications as you send them, and a policyholder who forwards a suspicious one to verify@yourcarrier.com hears back in seconds with Verified, Not verified, or Known fraud. Adapters for Salesforce Marketing Cloud and Braze cover the enterprise sending stack, and every lure forwarded lands with your SIU as an indicator.
- Verified
"Verified: this message matches a communication we registered and sent to you on September 24, 2026 at 10:42 AM UTC."
- Not verified
"Not verified: no registered communication matches this message. That does not by itself mean it is fraudulent, but treat it with caution."
- Known fraud
"Known fraud: this message matches an impersonation attempt our fraud team has confirmed. Do not interact with it."
The week your team is having
What lands in your customers' inboxes
These are the lures fraud teams at insurance carriers tell us about, and what happens to each one once a customer can simply ask.
The claims payout lure
"Your claim has been approved, confirm your bank details" from yourcarrier-claims.com. Your registered claims messages verify. This one comes back Not verified and the payout page domain becomes an indicator for your SIU.
The premium overdue notice
A fake billing notice with a payment link, timed to renewal season. Your registered billing notices verify in seconds; the lure fails and its phone number and URL are pulled out.
The policy document with a QR code
A PDF "policy update" with a QR code to a credential page. Policyholders upload a screenshot on yourcarrier.com/verify; OCR reads it into the same deterministic extractors and the QR payload is stored.
The agent impersonation
Mail that looks like it comes from a captive or independent agent, sent from a free mail account. Not in your registry, so Not verified, and the sending address is an indicator you can share with the agency channel.
The copied footer
A lure that copies your verify footer comes back Not verified and raises a replay flag. The attacker just showed you which template they are imitating.
The contact center question
"Did you send me this?" is a call that costs roughly $8 to $15 and ends without a certain answer. verify@ answers in seconds, from your domain.
Where to start
Register these streams first
Coverage is the whole game. Start with the messages your customers already squint at, because those are the ones they will forward.
- 01
Claims communications
Claim received, adjuster assigned, payout issued. Highest fraud value and highest scrutiny. Register from the claims platform with one call at send time, or from SFMC through the reserve flow.
- 02
Billing and premium notices
Payment due, payment received, autopay changes. Template driven, high volume, and the most imitated around renewal.
- 03
Policy changes and renewals
Endorsements, renewals, cancellation warnings. Register through the ESP adapter; Salesforce Marketing Cloud and Braze work with a pre-send reserve call.
- 04
Documents and statements
Batch runs from the document vendor: the batch endpoint, or a journal BCC on the vendor's sending system.
What changes
Numbers you can take upstairs
We capture every one of these inside the product, so the pilot report is an export, not a spreadsheet you build on a Friday.
Fewer "is this real" calls
Contact center volume on the pilot stream before and during, split by forward and web verification.
Faster claims fraud response
A claims payout lure is found by the policyholder it targeted, in the first hour, with the payout domain already extracted for your SIU.
Agency channel protection
Indicators from agent impersonation lures, exportable as CSV or STIX to share with agencies and your gateway.
Analyst time back
Suspicious message triage per week, before and during. The verdict and the indicators arrive attached.
Digital adoption that holds
Policyholders who can verify a message keep opening real ones, which protects paperless and self service adoption.
A record you can defend
Immutable verdicts and a timestamped registry give your compliance team a record of what was sent, when, and what the policyholder was told.
Examiners
What to tell your examiner
Carriers answer to state insurance regulators and, for many lines, to data security rules modeled on the NAIC Insurance Data Security Model Law. Fromenance gives you a documented, policyholder facing fraud control: immutable verdicts, an audited analyst trail, configurable retention, US data residency, and a DPA with a subprocessor list. We provide the evidence; your compliance team maps it to each state's requirements.
Pilot
What the pilot feels like
60 to 90 days on one stream. We help with the SFMC or Braze reserve flow, which is the part that takes an afternoon.
Step 1: Week 0
We sign the contract and the DPA and create your tenant. You publish one TXT record and one redirect rule. The wizard sends itself a test message and tells you when the rule is right.
Step 2: Week 1
You register one stream and paste the footer into that template. Replies go out from your own domain. The first customers usually ask that week.
Step 3: Weeks 2 to 12
It runs. We sit with your fraud lead for 30 minutes a week over Submissions and Indicators, and you get a report at day 30, 60, and 90.
FAQ
Questions we get on the first call
- We send from Salesforce Marketing Cloud. Does that work?
- Yes. SFMC cannot hand us the rendered body, so a pre-send SSJS call reserves a verify code, an AMPscript merge field places it in the footer, and the send event completes the registration. Matching then leans on the code plus the recipient. Braze works the same way through connected content and a Liquid attribute.
- Which stream should a carrier pilot first?
- Claims communications or billing notices. Policyholders scrutinize both, attackers imitate both, and both are template driven enough to register from the ESP or the claims platform without a large project.
- How does this relate to state insurance regulators?
- Regulators increasingly ask about customer facing fraud controls and incident response. Fromenance gives you a documented control with an audit trail, retention you configure, and a data protection addendum. It is evidence for your program; your compliance team maps it to each state's requirements.
- What does the policyholder see?
- A reply from your reply identity in your branding with the locked verdict and a next step, or the same template rendered on yourcarrier.com/verify. Our name is nowhere on it.
- What do you store about a policyholder?
- On a registration: a one way hash of their address and a fingerprint of the text, never the address or the body. On a submission: the forwarded message encrypted for your retention window, and the submitter's address encrypted and purged 30 days after the reply.
Start with one stream and a 60 to 90 day pilot.
Pick your fraud alerts or your transaction alerts, the messages your customers already squint at. At the end you get a written report: how many people asked, what they were told, which campaigns turned up, and what your existing feeds missed.